Outlining a plan for tax reform
The Howard government went to the election in October 1998 with a clear vision for tax reform. The government's plan was set out in A New Tax System, and associated publications.
InfoCLEAR was engaged to assist with the document design and editing of this centrepiece of the Government's election strategy.
Rob recommended a structure for the document as a whole and for individual chapters. 'The strategy called for deliberate layering of information. The first 'layer' was the overview - something a busy executive could read on a short flight. The next layer was the 'talking' headings which summarised the message. The third layer was the text itself carrying the detail.'
Rob's contribution was under the direction of Treasury's internal publications personnel who met seemingly impossible deadlines with professional ease.