Clearer thinking, better writing
What is Plain English?
It's more than using simpler words. That in itself will not guarantee you get your message across.
Plain English is a tool to help implement a smarter strategy: moulding your message around the reader's interests, needs and abilities.
Plain English is good English and good business. It's about productivity—making it easier for people to process and use information. It helps your people communicate with each other, even across functional and discipline-based divides. And it shows you appreciate your clients and customers are busy people.
Does it work? Yes. The Plain English movement has been a force in delivering more user-centred business and government—and reducing costs—for over 30 years.
InfoCLEAR can edit your documents to make them easier to read and understand. We can also transfer our skills to your people— helping them communicate more effectively.
War of the words
The war against unnecessary jargon, buzz words and gobbledygook is not yet won.
Writers like Sir Ernest Gowers (Plain Words, 1948) saw the cost of poor writing to public administration.
At the same time, George Orwell (‘Politics and the English Language', 1946, Nineteen Eighty Four) saw the cost to humanity of language that loses its power to inform.
Don Watson's book Death Sentence (2003) provides evidence of recent atrocities against the language. Watson echoes Orwell's plea for writing that is robust, economical and rich in meaning.
InfoCLEAR has the keys to the armoury.